One AI Model. Multiple Ads. 72 Hours.

A spec campaign for Joe Fresh’s fall collection, built to test whether AI could produce realistic, broadcast-quality ads. In 72 hours, I created four static creatives and three video ads, all in 9:16. Each video had its own concept and style but followed one campaign art direction, giving Meta’s Andromeda system the creative variety it rewards.

An AI process tried and true.

My goal was a reliable, repeatable process for AI content that doesn’t look or feel artificial. I kept the same AI-generated model consistent across every creative, brought the characters to life in Runway Aleph Studio, gave them natural voices with ElevenLabs v4, and composited the final spots with motion graphics in DaVinci Resolve’s Fusion page.