Heenas Mehndii

Social Media Reels Editing

Challenge

Heenas Mehndii sought to differentiate their brand in a niche dominated by repetitive visual templates focused solely on close-up henna shots. The goal was to break the status quo and create content that felt more dynamic, expressive, and brand-led.

Results

Within the first three months, the brand became fully booked, contributing to an estimated 30% increase in revenue in the second half of 2025, driven by a refreshed short-form content strategy and improved visual differentiation.

Deliverables

Bookings raised 30%, getting completely sold out a week before the Karwa Chauth Festival by creating a 10 reels campaign for Heenas Mehndii’s Instagram.

Individual Clips

Explore the different sections of the explainer.