Challenge

• The show had outgrown the initial narrative of entrepreneurial success stories, and its listener metrics were declining from 6,000 to 2,800 from Oct 2023 to January 2024. We needed to reignite student engagement, and a clear value proposition to set the brand apart from other business podcasts. 

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•   Another challenge was the limited availability from the marketing team to regularly promote the podcast, their pipeline couldn’t sustain more than one post per episode, limiting the reach of the content to the students via social media.

Implementation

We repositioned the brand to attract innovative startups and technologies in Lower Mainland BC to the "Innovation Fuel" podcast, a project developed with UCW's graphic design team.
 

• The Action plan for 2024 included 3 major conferences on campus, 

• with the hosts on a Q&A with students about their careers and industry insights. 

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Service Name

Describe the service and how customers or clients can benefit from it. This is the place to add a short description with relevant details, like pricing, duration and how to book.